Madhusudanan
15 years building procurement functions from the inside — in manufacturing, in commodities, across Asia, Europe, and Africa. Not as a consultant observing from the outside, but as the person accountable for the results.
Vishakh built and scaled procurement functions from the inside, through a category manager's lens, managing over $400M in annual spend across ten countries at Apollo Tyres, one of the world's top fifteen tyre manufacturers.
He led transformation programmes with direct EBITDA impact, through commercial excellence, new sourcing opportunities, portfolio spend optimisation on a total cost of ownership basis, and value engineering across categories. The results showed up in the numbers, not just the presentation.
On sustainability, he took the organisation through a zero-to-one leap, leading the ISO 20400 implementation that made Apollo Tyres the first company in the Indian automotive sector to achieve sustainable procurement validation. He went on to represent the organisation at GPSNR, managing a complex multi-stakeholder environment that included engagement at the CSO level.
Value Vault Advisors is built on that practitioner foundation: the kind that comes from having built systems at scale, navigated real supplier risk, and been accountable for what procurement delivers to the business.
Tan
10 years building the commercial systems and analytical discipline that translate high-level strategy into pipeline, revenue, and decisions leadership teams can act on.
Trendy is the B2B marketer most hiring briefs describe but rarely find: a strategist who builds in the detail. Her career has been spent in the engine room of specialist B2B firms — across commodities, data centres, and renewable energy — building the GTM systems that create consistent pipeline, structure client engagements, and ensure delivery rigour. She knows what good commercial operations look like from the inside, and what breaks down when they're missing.
Her approach is grounded in commercial intent — diagnosing the friction blocking conversion in complex, multi-stakeholder sales cycles, not just generating activity. She has built GTM engines from scratch twice, with one scaling from a few hundred monthly brand searches to 4,000+ visits and delivering the firm's highest revenue on record.
She holds an MBA from NUS Business School, specialising in Strategy & Organisation, with advanced coursework in prescriptive analytics and renewable energy economics at Kellogg School of Management, Northwestern University.
At Value Vault Advisors, she leads client development and marketing advisory — bringing the same commercial rigour to clients' growth functions that she has applied throughout her career.